Recently I discovered an online shopping application. What this application claims to offer is a convenient way of shopping. It offers a wide range of products from clothing to house decoration. Due to my work, I don’t have much free time to spend strolling around the malls so I tend to experiment with a lot of this kind of application. To my surprise, the specific offered exactly what it promised. Everything is one ‘click’ away. Browsing through the application is very easy making shopping even easier, delivery is even faster than that, not more than 2 days, as promised and the return policy is the easiest and more convenient process I have ever experienced. Just one ‘click’ and the delivery guy is one day away from your door. In this case, I believe that this app is sending the correct messages to its customers.